ScentWorld 2010 Registration Open!
Registration is open for the most scentsational event of the season, ScentWorld 2010! This third annual conference and expo at the luxurious Gansevoort Miami Beach Hotel from November 17 - 19 will feature leading industry experts from all over the world discussing new strategies, techniques, and trends in scent branding, marketing, advertising, product design, hospitality, fashion, and much much more!
Sign up before October 1st and receive a 15% discount on your registration fee!
Scent Strategy: Not a Roll of the Dice
The Palms in Las Vegas has enjoyed a certain Not-Your-Father’s-Resort ever since it hosted MTV’s The Real World series back in 2002. Unfortunately, the same cannot be said of the signature scent chosen in the hotel’s recent excursion into Vegas’ ambient scenting trend, an earthy-leathery aroma very much reminiscent of your father’s cologne.
The Palms scent, called Teakwood, began pumping throughout the resort’s lobby and casino in late-May and, after numerous complaints from both patrons and staff, was discontinued less than a month later. “The place literally stinks. I’d almost rather smell the smoke,” noted one visitor in his online review.
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Olfactory Fact #97: One Smell Makes You Larger and One Smell Makes You Small
The scent of cucumber alters spatial perception to make an area seem larger, while the scent of roasted meat creates the illusion of closer quarters.
Olfactory Mathematics
The lack of adequate equipment to study the motion of the planets in the 16th Century did not prevent Nicolaus Copernicus from accurately demonstrating that the sun was not, in fact, at the center of the cosmos. Through mathematics, the brilliant astronomer was able to disprove the convoluted logic of his contemporaries by mapping the trajectories of the planets correctly if and only if the sun - not the earth - was placed at the center.
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Off The Cuff
Men’s scented body wash: It’s not just for metrosexuals anymore, thanks to the debonair Isaiah Mustafa, whose cheesy commercials as the looks-so-hot-smells-so-cool...
Remember the Amorphophallus Titanum? You would if you’d ever gotten a whiff of one. The plant, whose name literally translates to “Giant Misshapen...
An exhibition at the National Museum of Nature and Science in Tokyo is featuring a rare chunk of one of the most coveted (and priciest, with a market value...
Scent Marketing
With an eye toward the Victorian “vinaigrette” of smelling salts popular among fragile ladies prone to the “vapors” or simply adverse...
Research at the Smell and Taste Treatment and Research Foundation which found that a pumpkin pie-based mixture increased male sexual arousal by 40% appears...
Congratulations to our friends at the Scent Marketing Institute on the official launch of the Scent Marketing Digest, the essential blog for scent marketing...
Health
A Debilitating Olfactory PhobiaIt may be the most common syndrome you never heard of. Sufferers of a disabling psychiatric condition called Olfactory Reference Syndrome...
New Baby Smell!Expectant mothers leaning toward natural childbirth but not toward the pain associated with labor may find the solution right under...
NIDCD Investigates the Olfactory Impact of 9/11Attendees of this year’s NIDCD Annual Meeting of the Association for Chemoreception Sciences Conference (April 21-25 at St. Petersburg’s...



