ScentWorld 2010 Registration Open!

Registration is open for the most scentsational event of the season, ScentWorld 2010! This third annual conference and expo at the luxurious Gansevoort Miami Beach Hotel from November 17 - 19 will feature leading industry experts from all over the world discussing new strategies, techniques, and trends in scent branding, marketing, advertising, product design, hospitality, fashion, and much much more!

Sign up before October 1st and receive a 15% discount on your registration fee!

Scent Strategy: Not a Roll of the Dice

The Palms in Las Vegas has enjoyed a certain Not-Your-Father’s-Resort ever since it hosted MTV’s The Real World series back in 2002. Unfortunately, the same cannot be said of the signature scent chosen in the hotel’s recent excursion into Vegas’ ambient scenting trend, an earthy-leathery aroma very much reminiscent of your father’s cologne.

The Palms scent, called Teakwood, began pumping throughout the resort’s lobby and casino in late-May and, after numerous complaints from both patrons and staff, was discontinued less than a month later. “The place literally stinks. I’d almost rather smell the smoke,” noted one visitor in his online review.
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Olfactory Fact #152: Bad Weather Makes You Stinkier

Low barometric pressure, which occurs naturally just before a storm, causes volatile fluids like perfume to spread from a person’s body into the atmosphere more quickly.

Green Eggs & Science

Did you know that the eggs of the African Clawed Frog have exemplary ability to express olfactory receptors?

Nobuo Misawaa, Hidefumi Mitsunob, Ryohei Kanzakic, and Shoji Takeuchi did. That’s why the University of Tokyo research team employed the eggs in creating their novel new robotic nose.
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