The American Marketing Association takes another WHIFF!
“Everything smells. We’ve got to understand that this is an innate thing in the world, in the universe. Everything smells anyway, so it’s about managing that smell.”
Elisabeth A. Sullivan of American Marketing Association sits down with Whiff-Guy C. Russell Brumfield to discuss the “tsunami of scent” that is drawing in marketers all over the world in the October 1 issue of Marketing News. Catch the interview HERE!
The future of scent marketing is discussed at the AMA’s own blog MarketingPower.com in Part 2 of this exciting interview HERE!
The Wafting Smell of Politics
With all of the recent research into how everyday scents impact and affect the human brain, advertisers and marketers have begun using scents to increase brand loyalty, gain notice, and–most of all–increase the bottom line.
Studies have found that certain scents can trigger all sorts of emotions, increase moods, help with memory and comprehension, enhance a person’s perception, and even get them excited.
Read the story »
Olfactory Fact #38: Your Heart Follows Your Nose
An astounding 75% of the emotions we feel are generated by the smells we encounter!
A Nose Fit for a Bionic Man
The mainstream use of Artificial Noses–which could conceivably replace drug, bomb, and even diabetes and cancer-sniffing dogs–may finally be on the horizon, thanks to biological engineers at MIT, who have discovered a way to mass-produce smell receptors in the laboratory. Moreover, the discovery may help researchers to understand how the sense of smell is able to recognize a seemingly infinite range of odors.
Read the story »
Off The Cuff
Inspired by the recent Newsweek piece on the Whiff-Guys’ suggestion that Endorphin Branding™ could help swing the election in this tight presidential...
There’s an emerging trend in the world of personal fragrance, and this one has nothing to do with smelling pleasant or celebrity endorsement. Rather,...
No one who hasn’t spent several hours in an overcrowded stadium under the brutal mid-day Florida sun could appreciate the atmosphere at Barack Obama’s...
Scent Marketing
“I’m down to my last lottery ticket,” frets Fry of Comedy Central’s animated hit Futurama, before scratching a panel of his “Whiff-n-Win”...
Whiff!-devotees have known for some time that certain scents, notably pink grapefruit, have the power to shave years from a woman’s perceived age....
The Whiff-Guys aren’t the only ones thinking outside the ballot box during this historic election year. West Virginia publicist and entrepreneur...
MRSA
An Added Tid Bit About the Balance of NatureIt is extremely logical that a natural element such as mold, became a wonderful solution to a medical malady – then encountered an...
An Amazing Scent-Based Discovery To Eradicate MRSAFighting MRSA has been an uphill battle for years now. Impotent measures have been the only solution up until now, with hand washing,...
The Situation - A Deadly Superbug Called MRSAMethicillin-resistant Staphylococcus Aureus (MRSA) is a virulent, mutating microbe that has become pervasive throughout the U.S. and...
Featured Video
