Scent Marketing Seminars & Certifications
Did you know that he Scent Marketing Institute offers 1 to 3 day seminars and, in the near future, will add certification programs for professionals who want to deepen their understanding and expertise in the use of scent?
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The Greatest Gift to Loved Ones might be the Shirt Off Your Back
There was an almost terrible beauty to that most memorable scene in the film Brokeback Mountain, that single moment when the gruff cowboy veneer of the Heath Ledger character cracked beneath the weight of his grief as he buried his face in the plaid shirt of his dead lover, desperate to catch his scent. (I’m by no means alone in thinking so–that shirt, worn by Jake Gyllenhaal, sold on eBay in February of 2006 for $101,100.00.)
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Olfactory Fact #9: He Patented Little Bottles of…Love Potion #7108872
Dr. Alan Hirsch, founder and neurological director for Chicago’s Smell & Taste Treatment and Research Foundation, is named on U.S. Patent #7108872, for “use of odorants to alter blood flow to the vagina, and article of manufacture thereof,” including “a mixture of licorice-based and banana nut bread odorants, a mixture of licorice-based and cucumber odorants, and a mixture of baby powder and chocolate odorants.”
More on Stewardship & Social Responsibility
A group of teenagers from an activist group called Teens Turning Green recently stormed a San Francisco Abercrombie & Fitch in protest of the store’s policy of scenting their outlets with their signature scent, “Fierce.” A former Aberbrombie employee identified only as “Lemondrop” claimed that the scent was overpowering to the point that employees would “…start to get dizzy.”
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Off The Cuff
As Whiff-afficianados know by now, the taste buds of human beings can identify only 5 basic sensations: sweet, sour, bitter, salty and savory. All more...
When a group of researchers at Rockefeller University recently initiated a 5-year study to investigate how people process olfactory sensations and thus...
For the six million visitors to beer tents across Germany celebrating the 200th Anniversary of Oktoberfest, Hubert Hackl may prove an unlikely hero. The...
Scent Marketing
What could be more soothing to a cranky-fatigued baby than a plush cuddly teddy bear? An aromatherapeutic plush cuddly teddy bear! Lulabie®, a new brand...
Victoria’s Secret is celebrating the launch of their new signature fragrance with a bang at their Soho store in New York City, the first stop of...
The earliest was Elizabeth Taylor, whose White Diamonds launched in 1991 and remains a best-seller today. The latest is Lady Gaga, who has reportedly just...
Health
The Asparagus EffectIf you can’t think of any non-comedic value in that distinctly sulfurous odor of a person’s urine after they eat asparagus,...
A Debilitating Olfactory PhobiaIt may be the most common syndrome you never heard of. Sufferers of a disabling psychiatric condition called Olfactory Reference Syndrome...
New Baby Smell!Expectant mothers leaning toward natural childbirth but not toward the pain associated with labor may find the solution right under...
