UNLV & Scent Marketing Institute Announce Collaboration
In his opening address at SCENTworld 2009, Harald H. Vogt, Founder of the Scent Marketing Institute in New York, announced that his organization has reached a close cooperation agreement with the University of Las Vegas.
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The Key to Scripting
Creating a great script is key to any endeavor in engaging an audience, and scripting in the fields of design, marketing, branding, or theater is relatively all the same. It contains a series of well-placed events that tell an interesting story that the audience buys into. You will notice the key-word event or events. Events are what make the world go-round. In describing emotional experiences, people talk about specific events in their lives. The word event is simply a description of a happening. Events describe what happens. Great events make great happenings. Good scripting merely involves a series of active, interesting happenings in the storyline. What’s happening in your storyline? Concerning your product, what happens when the consumer encounters it, opens it, or uses it?
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Olfactory Fact #49: Your Taste in Music Really MIGHT Stink…
…and your sport jacket really MIGHT be too loud. Sufferers of synesthesia, a psychological phenomenon in which in the real information of one sense is accompanied by perception in another, may see a sound, smell a color, or hear an odor.
When we Smell, we Feel
“Mama’s perfume…is a scent that is softly shocking and deeply moving. A scent that disturbs me and delights me. It smells like ripe pears, vetiver, a bit of violet, and something else - something spicy, almost biting and exotic. Once the scent caught me on the street in Greenwich Village. I stopped in my tracks and looked around. Where was it coming from? A shop? The trees? A passerby? I could not tell. I only know the smell made me cry.”
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Off The Cuff
New York fragrance brand Bond No. 9 is lending a hand to earthquake victims by spreading the Scent of Peace to Haiti. For every bottle sold, Seeds of Peace...
With the festive holiday portion of the season passed, those same elements that created winter wonderland magic in December can lead to an unpleasant lethargy...
“I believe the simulation went really well,” said Patrick Schooler, director of the EMS department for the Community College of Aurora, speaking of...
Scent Marketing
WebucationAustralia.com has released its “10 favorite Internet marketing predictions for 2010 as submitted by the MarketingExperiments community”...
What could be more soothing to a cranky-fatigued baby than a plush cuddly teddy bear? An aromatherapeutic plush cuddly teddy bear! Lulabie®, a new brand...
If there’s one problem that’s plagued the practice of online shopping since the birth of the Internet, it’s that shoppers really like...
Health
Good News for Bad NosesTreatment with a glucocorticoid medication, either alone or in combination with Ginkgo biloba, appears to significantly improve the...
Nonanal + CO2 = Olfactory Dinner BellWhat, exactly, do mosquitos find so irresistible in our human signature scent? Read More →
Welding Fumes Linked to AnosmiaEye protection has always been standard safety gear for professional welders but little consideration was given to the occupational...
