DataBazaar takes a Whiff of Scented Print!

“Whiff Solutions claims that 75% of our emotions come from what we smell. For example, Nike found that people in scented room were 84% more likely to purchase Nike sneakers than those in an odor-free room. And they were also willing to pay $10.33 more.”

The DataBazaar Blog, “Where America Learns About Printers,” gets the scoop on the Mysteries of Fragrance Printing RIGHT HERE!

Traditions Make Long Standing Brands

Where rights are about joining the club, and rituals are about belonging to the club, traditions are more about the rules of the club. Tradition is about attitude, culture, ethics, opinion, legend, even myth. Tradition of a brand doesn’t have to really have a basis, other than it is a tradition that is respected. Politics is a good example. Why is one person a Democrat? Very likely he came from a long line of Democrats, and even though he votes a straight ticket, he may not be able to articulate his reasons very well, because he is a Democrat out of tradition. Another man might be a Chevy man. He has always bought Chevrolets, and his father was a Chevy man. These people do exist, but they are slowly becoming extinct.
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Olfactory Fact #65: Women Love Paternal In-Stinks

A man with an eye for a particular woman can hook her through the nose by sniffing out the cologne her father wears. Women are subconsciously drawn to men who smell like dear old Dad.

FDA Links Zicam to Anosmia

Two and a half years after a lawsuit against the manufacturers of Zicam and Cold-EEZE nasal gels was settled in January 2006 in which the companies made no admission that their products had caused anosmia (loss of the sense of smell) in 340 plaintiffs, the FDA has determined that intranasal application of zinc gluconate, the products’ active ingredient, is in fact the likely culprit.
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