ScentWorld 2010 Registration Open!
Registration is open for the most scentsational event of the season, ScentWorld 2010! This third annual conference and expo at the luxurious Gansevoort Miami Beach Hotel from November 17 - 19 will feature leading industry experts from all over the world discussing new strategies, techniques, and trends in scent branding, marketing, advertising, product design, hospitality, fashion, and much much more!
Sign up before October 1st and receive a 15% discount on your registration fee!
Scent Strategy: Not a Roll of the Dice
The Palms in Las Vegas has enjoyed a certain Not-Your-Father’s-Resort ever since it hosted MTV’s The Real World series back in 2002. Unfortunately, the same cannot be said of the signature scent chosen in the hotel’s recent excursion into Vegas’ ambient scenting trend, an earthy-leathery aroma very much reminiscent of your father’s cologne.
The Palms scent, called Teakwood, began pumping throughout the resort’s lobby and casino in late-May and, after numerous complaints from both patrons and staff, was discontinued less than a month later. “The place literally stinks. I’d almost rather smell the smoke,” noted one visitor in his online review.
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Olfactory Fact #152: Bad Weather Makes You Stinkier
Low barometric pressure, which occurs naturally just before a storm, causes volatile fluids like perfume to spread from a person’s body into the atmosphere more quickly.
Green Eggs & Science
Did you know that the eggs of the African Clawed Frog have exemplary ability to express olfactory receptors?
Nobuo Misawaa, Hidefumi Mitsunob, Ryohei Kanzakic, and Shoji Takeuchi did. That’s why the University of Tokyo research team employed the eggs in creating their novel new robotic nose.
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Off The Cuff
Whether you’re scent marketing a product, an experience, or yourself - it’s not just about using what works, but also about eliminating what...
Electricity, vehicles and functioning technology are virtually non-existent in the post-apocalyptic wasteland of Mad Max - non-existent, that is, outside...
Noting the Pope’s non-traditional new baseball cap headgear, Stephen Colbert reported last week that “the church is building on the momentum...
Scent Marketing
Pop singer Katy Perry’s new cd will hit the shelves next week with a little something extra - it smells like cotton candy! The singer says her fans will...
Can scent affect physical performance? Of course it can. Scent, as Whiff-fans know by now, can affect virtually everything. When psychologists at West...
When the former Hotel Jen was renovated and launched as Hong Kong’s first Traders Hotel on August 1st, it also became the first in the Traders’...
Health
A Debilitating Olfactory PhobiaIt may be the most common syndrome you never heard of. Sufferers of a disabling psychiatric condition called Olfactory Reference Syndrome...
New Baby Smell!Expectant mothers leaning toward natural childbirth but not toward the pain associated with labor may find the solution right under...
NIDCD Investigates the Olfactory Impact of 9/11Attendees of this year’s NIDCD Annual Meeting of the Association for Chemoreception Sciences Conference (April 21-25 at St. Petersburg’s...



