MarketWatch takes a WHIFF!
September 23, 2008
“Scented Presidential Candidate Could Win Tight 2008 Campaign!” Read the full story right HERE!
The Hollywood Reporter takes a WHIFF!
September 23, 2008
“A strategically scented presidential campaign, incorporating calculated aromas in event venues, signs and merchandise, could turn the tide in the current presidential race.” Read the full story HERE!
Sweet Dreams are Made of Sniffs
September 21, 2008
It’s no secret that what we hear while we sleep, deprived of visual stimuli, is often incorporated into our dreams. A euphoric dream fueled by the sound of ocean waves and soft music can take a nightmarish turn for the worse if a wailing siren or barking dog enters the equation. But what about that that other sense which, like hearing, does not rest when we do? Does what we smell while we sleep have the power to guide our dreams?
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Read the Review: Experientia Takes a Whiff!
September 18, 2008
“Whiff! reveals how exciting new scent discoveries are being applied to safety, security, healthcare, navigation, diagnostics, product design, and even on the battlefield. With a comprehensive overview of this global phenomenon, Brumfield and his team offer up a breath-taking whiff of the future.”
Italian-based international experience-design consultancy Experientia takes their “Whiff! of the Future” RIGHT HERE!
Read the Review: FutureLab Takes a Whiff!
September 18, 2008
If you missed Roger Dooley’s insightful review of >Whiff! for NeuroMarketing, never fear! FutureLab seconds the sentiments on their blog, where “the world’s sharpest minds in marketing and strategy innovation” assemble. Catch the FULL REVIEW!
Olfactory Fact #313: Benjamin Franklin Proposed Perfumed Flatulence
September 18, 2008
In 1781, Benjamin Franklin suggested that the yearly prize of an elitist Royal Society be awarded to the individual who managed to “…discover some drug wholesome and not disagreable, to be mixed with our common food, or sauces, that shall render the natural discharges of wind from our bodies, not only inoffensive, but agreeable as Perfumes.” Lest the sarcasm be lost, he concluded by informing the disdained philanthropists that their efforts were not “…worth a FART-HING.”
The Whiff-Guys Congratulate Abercrombie & Fitch!
September 18, 2008
Already well-known for their provocative grayscale advertisements, Abercrombie & Fitch has stepped into the next dimension of marketing by joining the scent communication revolution!
America’s “Casual Luxury” giant sealed the deal today with the American scent technology company Prolitec to provide ambient scenting services for its retail locations. “Prolitec is the technology leader in the use of scent in public spaces,” said an Abercrombie spokesperson. “We are pleased to partner with them as our provider of in-store scent.”
The admiration is mutual, according to Prolitec Vice President Roger Bensinger. “Prolitec is proud to support Abercrombie & Fitch, given their commitment to a multi-sensory store experience.”
Read the Review: NeuroMarketing Takes a Whiff!
September 17, 2008
“Whiff! is full of examples of how smells affect humans and how people have used aromas to accomplish business, personal, and other objectives. If there’s one theme that pervades the volume, though, it’s that whatever has been accomplished to date will pale by comparison with what the future holds.”
Consultant/Entrepreneur Roger Dooley of NeuroMarketing: Where Brain Science and Marketing Meet has bought the book! Catch the full review RIGHT HERE!
Harnessing the Smell of Fear
September 16, 2008
The release of “alarm molecules” is a subject has been well-researched and well-documented over the years. In Chapter 6 of Whiff!, we learn that “animals experiencing stress and fear produce chemical warning signals that can lead to behavioral and physiological responses in members of the same species. For instance, if a herd member were under attack, the animal would release a scented fear message to the others, warning the entire herd to flee as fast as dominoes may fall.” But what part of the olfactory system of the animal on the receiving end is responsible for detecting this crucial chemical message? The same component which allows them to perceive and identify odorants? Or maybe the vomeronasal organ which serves to detect sexual pheromones?
Neither, confirms a recently-concluded study from the University of Lausanne in Switzerland. It’s a third subsystem of the olfactory system, the Grueneberg ganglion, which is responsible for detection of “fear Read more
Hear the Interview: ManCow Asks the Whiff Guys!
September 16, 2008
Why IS the scent of that particular woman–or that particular man–so utterly bewitching?
C. Russell Brumfield clears up the mystery of endorphin branding™ for The ManCow Show!
