FDA Links Zicam to Anosmia
June 16, 2009
Two and a half years after a lawsuit against the manufacturers of Zicam and Cold-EEZE nasal gels was settled in January 2006 in which the companies made no admission that their products had caused anosmia (loss of the sense of smell) in 340 plaintiffs, the FDA has determined that intranasal application of zinc gluconate, the products’ active ingredient, is in fact the likely culprit.
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Scentmarketingblog.com Wants YOU!
June 16, 2009
The exploding increase in the exciting market sector of Scent Marketing has created some extraordinary results–and some incredible stories, tips, and testimonials from innovative companies and consumers! If you’ve got a scent-sational story to tell, Scentmarketingblog.com wants to hear from you!
Submit your olfactory adventure to Scentmarketingblog.com/contact-us!
Olfactory Fact #65: Women Love Paternal In-Stinks
June 16, 2009
A man with an eye for a particular woman can hook her through the nose by sniffing out the cologne her father wears. Women are subconsciously drawn to men who smell like dear old Dad.
DataBazaar takes a Whiff of Scented Print!
June 16, 2009
“Whiff Solutions claims that 75% of our emotions come from what we smell. For example, Nike found that people in scented room were 84% more likely to purchase Nike sneakers than those in an odor-free room. And they were also willing to pay $10.33 more.”
The DataBazaar Blog, “Where America Learns About Printers,” gets the scoop on the Mysteries of Fragrance Printing RIGHT HERE!
How Parents Use Olfactory Clues
June 16, 2009
Any number of olfactory studies have concluded that Mom and Dad are able to recognize their child by scent but, until now, researchers had no evidence as to how a child’s odor influenced the behavior of his parents.
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Floris has a Nose for a Story
June 16, 2009
The talented noses at Floris of London have joined up with historical romance novelist Marina Fiorato to produce a limited edition perfume inspired by her second novel, The Madonna of the Almonds, a story of love and art set against the backdrop of the Italian wars. “Shelagh (of Floris) had read the book really closely and had picked out just about every olfactory reference in there, and soon we were sniffing dipsticks of lemon, almond, vanilla, sandalwood and incense,” gushes Fiorato. “We were in the presence of a master as she blended the scents expertly, and we came away happy with the scent of The Madonna of the Almonds in our noses!”
