You May Unring the Bell but You Can’t Unsniff the Smell
November 30, 2009
You may occasionally forget a face, or a favorite old tune, but - whether or not you are consciously aware of it - you will almost certainly never forget a smell. It’s a phenomenon the Whiff-Guys have dubbed Endorphin Branding™.
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Olfactory Fact #142: Sweaty Apples = Passion Fruit
November 30, 2009
In the Elizabethan Age, a “love apple” referred to a peeled apple which a woman had kept in her armpit until it was saturated with her sweat, and given as a keepsake to her lover.
Air Aroma Talking Scents with CBC News
November 30, 2009
For retailers heading into the holiday shopping season under the cloud of a bleak economy, there’s never been a more crucial need for an effective edge over the competition. CBC News’ Bob Nixon recently sat down with Dmitri Gailit from Air Aroma to sniff out the story on how scent marketing is impacting retail sales. Catch the full video HERE!
New Baby Smell!
November 30, 2009
Although they’re not making a stink about it (the added feature is not mentioned anywhere at their site), at least a couple of bloggers have been pleasantly surprised to find that Babies ‘R’ Us has spiced up their gift cards for this holiday season with the addition of scent!
“Did you know you can get scented gift cards at Babies R Us?” raves Jen at Honest Planet. “I didn’t either, and didn’t realize that it was scented until I got it home and was sorting through everything, and I was like, ‘What’s that yummy lavender smell?’ The whole front of the card is like a scratch-n-sniff!”
Guy Richards is likewise pleased with the new innovation. “Babies”R”Us is now placing scent on their gift cards. What a great idea. It makes the women’s pocketbook smell great and triggers a memory connection that keeps the brand in the forefront of the mind.”
Disaster Preparedness on a Multisensory Scale
November 30, 2009
“I believe the simulation went really well,” said Patrick Schooler, director of the EMS department for the Community College of Aurora, speaking of a uniquely pungent mass casualty training exercise held on the morning of November 11th at the former Lowry Air Force Base. “We had positive feedback from the professionals and the students and from a learning standpoint everyone came away with the idea that there was valuable information gained from the experience.”
The exercise, which involved several metro organizations including the Community College of Aurora, Aurora Police, University of Colorado Denver and responders from Buckley Air Force Base, recreated a disaster — specifically multiple bombings in the area — down to the smallest details, including not only gory sights (fake blood, glass shard impalement, severed limbs, courtesy of the campus’s theatrical department) but also “olfactory cues for medical training” which include simulated odors of sewage, gunpowder, vomit, and burnt flesh. “When you have all of your senses engaged, it becomes a more real experience,” said Schooler.
The drill, part of a training program for the Community College of Aurora’s First Responder Training Program, included about 400 participants, including acting students playing the roles of victims, protestors and news media.
“At the community college we have all these different resources that were involved. The film school was one, and the theater department was another,” said Clinton Andersen, Critical Incident Theater director for the college. “I think what topped it off was that the Army has actually been developing smells.”
UNLV & Scent Marketing Institute Announce Collaboration
November 23, 2009
In his opening address at SCENTworld 2009, Harald H. Vogt, Founder of the Scent Marketing Institute in New York, announced that his organization has reached a close cooperation agreement with the University of Las Vegas.
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Olfactory Fact #34: Consumers Have a Nose for Talent
November 11, 2009
Despite the economic downturn, over 3 million bottles of Celebrity Signature Fragrances were purchased in 2008 alone.
Good News for Bad Noses
November 11, 2009
Treatment with a glucocorticoid medication, either alone or in combination with Ginkgo biloba, appears to significantly improve the sense of smell in individuals with previous olfactory loss due to upper respiratory infections, according to a report in the October issue of Archives of Otolaryngology–Head & Neck Surgery.
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Sweet Dreams for Restless Sleepers
November 11, 2009
Serta, Sealy, Sleep-Number, Tempurpedic…there are a lot of mattress giants trying to lure you into their beds. But, in a seemingly glutted market, Magniflex’s new Lavender Comfort model is a breath of fresh air. Through the miracle of nanotechnology, the concentrated aromatherapy oil is “woven” into the fabric. The scent capsules are triggered by movement so that tossing and turning will earn you and extra rush of calming, regenerative lavender when you need it most. Of course, nothing takes the aggression out of a spirited pillow fight like movement-triggered aromatherapeutic mattresses, but there’s a price for everything.
Wafting Across Party Lines
November 11, 2009
Differences between the current and previous First Ladies are numerous, but there is at least one lingering similarity - their choice of scent. Michelle Obama is partial to the House of Creed’s fragrance Love in White, according to the Huffington Post, which made its debut in the United States rather than France in 2005 when the first bottle was presented to then-First Lady Laura Bush.
