When we Smell, we Feel

“Mama’s perfume…is a scent that is softly shocking and deeply moving. A scent that disturbs me and delights me. It smells like ripe pears, vetiver, a bit of violet, and something else - something spicy, almost biting and exotic. Once the scent caught me on the street in Greenwich Village. I stopped in my tracks and looked around. Where was it coming from? A shop? The trees? A passerby? I could not tell. I only know the smell made me cry.”
-Rebecca Wells, Divine Secrets of the Ya-Ya Sisterhood

Sidda Walker was not experiencing a breakdown when she burst into tears on the streets of New York, she was merely reacting normally to a phenomenon the Whiff Guys have dubbed endorphin branding™. Read more

Making Scents of Immigration Reform

In his his first speech dedicated solely to the mounting problem of immigration reform, President Obama this morning stated that the problem is too big to be fixed “only with fences and border patrols,” and reiterated his support for creation and issuance of a tamper-proof identification card. Such an unforgeable document would be a crucial tool for American employers who may find themselves tasked with stemming the tide of illegal immigrants by refusing to hire them - which means, minimally, the ability to reliably identify them. But, in an age where any child with access to PhotoShop can convincingly forge virtually any document, is a “tamper-proof” identification system realistic?
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