The Wafting Smell of Politics

With all of the recent research into how everyday scents impact and affect the human brain, advertisers and marketers have begun using scents to increase brand loyalty, gain notice, and–most of all–increase the bottom line.

Studies have found that certain scents can trigger all sorts of emotions, increase moods, help with memory and comprehension, enhance a person’s perception, and even get them excited.
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The Humanization of Your Brand

Does your own brand contain the APS proposition and subsequent multi-sensory elements that enhance that proposition? Does your package or product contain the elements of a good script? By seeing, hearing, smelling, tasting, or touching your product—does it create anticipation, or contain the element of surprise? What’s the toy in your Cracker Jack box? Read more