Free Stuff from the Whiff Guys!
November 18, 2008
Now’s your chance to grab some exciting free gifts from the Whiff Guys! Simply click the button or go to Whiff Offer for details!
This special offer is for 48-HOURS ONLY, so act now!
Gearing Up for ScentWorld Expo 2009!
November 7, 2008
“Even in this tightening economy, the scent marketing industry is still growing by leaps and bounds,” says Scent Marketing Institute founder Harald Vogt who, along with Whiff-Guys C. Russell Brumfield and James Goldney, is gearing up for the Second Annual ScentWorld Expo, scheduled for Autumn of 2009 in Las Vegas!
Check out the latest update on this exciting event right HERE and remember…
Whatever you smell in Las Vegas will stay in Las Vegas!
The Futurist takes a Whiff!
October 13, 2008
““Smell can trigger memory, nostalgia, and mental pictures before any left-brain analysis muddies the waters,” writes C. Russell Brumfield in his new book, Whiff! Brumfeld is founder of Whiff Solutions, a company that consults clients on the application of scent marketing and communication. He believes that we more easily remember what we smell than what we see or hear. A smell can instantly bring us back to long-ago times and places, like early childhood.”
Rick Docksai of The Futurist takes a Whiff! of the Future right HERE!
The American Marketing Association takes another WHIFF!
October 6, 2008
“Everything smells. We’ve got to understand that this is an innate thing in the world, in the universe. Everything smells anyway, so it’s about managing that smell.”
Elisabeth A. Sullivan of American Marketing Association sits down with Whiff-Guy C. Russell Brumfield to discuss the “tsunami of scent” that is drawing in marketers all over the world in the October 1 issue of Marketing News. Catch the interview HERE!
The future of scent marketing is discussed at the AMA’s own blog MarketingPower.com in Part 2 of this exciting interview HERE!
Management Blog Takes a Whiff!
October 3, 2008
Management Blog takes a Whiff! of the Sweet Smell of Success right HERE!
Hear the Interview: Sebastian Asks the Whiff Guys!
October 1, 2008
Why is that vanilla-scented barmaid at Sebastian in the Morning’s favorite tavern so much more memorable than the others? Because he’s been endorphin branded™! Whiff-Guy C. Russell Brumfield lays it all out for WCCC Hartford!
MSNBC takes a WHIFF!
September 23, 2008
“Recent brain research shows that scent speaks to people in a powerful language that triggers emotions and memories that influence perceptions and decision-making,” said Russell Brumfield, author of the new book “Whiff! The Revolution of Scent Communication in the Information Age.
MSNBC gets the whole story right HERE!
AsiaSpa Magazine Follows Its Nose!
September 23, 2008
“No one smells like you do. Your natural scent is as personal as your fingerprints and we’ve been subconsciously using its invisible power to attract each other for generations. ‘A newborn baby smiles when it recognises the smell of its mother for the first time and scientists even believe that fetuses can smell in the womb,’ says Russell Brumfield, a scent expert who dives deep into the power of our olfactory system in his book Whiff!. ‘Throughout our lives scent memories are being made for recall in later life and emotional imprints are created with each and every new experience,’ he says. ‘Good times and bad, happy and sad are stored away complete with an emotionally scented connection.’”
Louise Renwick of AsiaSpa Magazine gets the whole scoop in the September 2008 issue right HERE!
MorningStar takes a WHIFF!
September 23, 2008
“Scent marketing is a major trend being embraced by the corporate world, and the candidates would be well-served to implement a scented campaign strategy, particularly given the emotional nature of politics, which lends itself to the influences of scent.” The whole story is right HERE!
MarketWatch takes a WHIFF!
September 23, 2008
“Scented Presidential Candidate Could Win Tight 2008 Campaign!” Read the full story right HERE!
