ScentWorld 2010 Registration Open!
July 13, 2010
Registration is open for the most scentsational event of the season, ScentWorld 2010! This third annual conference and expo at the luxurious Gansevoort Miami Beach Hotel from November 17 - 19 will feature leading industry experts from all over the world discussing new strategies, techniques, and trends in scent branding, marketing, advertising, product design, hospitality, fashion, and much much more!
Sign up before October 1st and receive a 15% discount on your registration fee!
SMI Launches Scent Marketing Digest!
June 14, 2010
Congratulations to our friends at the Scent Marketing Institute on the official launch of the Scent Marketing Digest, the essential blog for scent marketing resources, industry experts, scent developers and scent solution providers!
“We are glad to be able to offer an additional platform for the exchange of opinions and information and to further contribute to building a solid, educated Scent Marketing community,” says founder and chief marketer Harald Vogt. “We invite you to participate, to make your thoughts and opinions known and to engage in a fruitful conversation that will bring the subject of Scent Marketing forward.”
Shape the Future at Shopper Insights in Action 2010!
June 13, 2010
Registration is open for this year’s Shoppers Insights In Action Conference on July 11 - 14 in Chicago, which will feature over 50 educational sessions and 75 speakers from such best-in-class brand and retail leaders as Procter & Gamble, Walgreens, JCPenney, Staples, Home Depot, Kraft Foods, The Coca-Cola Company and many more! Tracy Pepe, Founder & CEO of Nose Knows Consulting will kick things off with an interactive keynote session in which attendees will learn how a scent trail - or “silage” - drastically impacts shoppers’ behavior!
For more information or to register for this exciting event, just follow your nose to the conference website at www.shopperinsightsevent.com.
Lisbon Multisensory Conference
May 18, 2010
MY.SENSYS and the SCENT MARKETING INSTITUTE look forward to seeing you on June 22 in Lisbon for the Multisensory Conference! Presenters from all 5 Senses will provide their perspective on how sensory marketing can be applied to products, advertisement, entertainment and retailing.
A Rose is a Rose is a Marketing Tactic?
May 4, 2010
Laura Lippay, Director of Technical Marketing for Yahoo! Media, recently discovered the world of scent marketing via Whiff Solutions. Catch the full story at Laura Lippay - Lip Service!
Amsterdam Scent Marketing Class Registration Open!
April 27, 2010
How does a brand get into a customer’s head? That’s the subject of the Scent Marketing Master Class on May 27, 2010 in Amsterdam! Your registration fee for this exciting event includes a complimentary one-year membership in the Scent Marketing Institute - a $450 value - so tarry not!
Scent Marketing Seminars & Certifications
April 19, 2010
Did you know that he Scent Marketing Institute offers 1 to 3 day seminars and, in the near future, will add certification programs for professionals who want to deepen their understanding and expertise in the use of scent?
Read more
Australia Takes a Whiff of S’marketing
March 21, 2010
The scent marketing phenomenon is making a huge splash Down Under, according to “culture junkie” Marc Fennell! This week’s episode of Hungry Beast features a wealth of information from Whiff! The Revolution of Scent Communication in the Information Age as well as an appearance by “smell marketing (or s’marketing) guru, C. Russell Brumfield”! Check it out RIGHT HERE!
UNLV & Scent Marketing Institute Announce Collaboration
November 23, 2009
In his opening address at SCENTworld 2009, Harald H. Vogt, Founder of the Scent Marketing Institute in New York, announced that his organization has reached a close cooperation agreement with the University of Las Vegas.
Read more
Register Now for ScentWorld Conference & Expo 2009!
October 1, 2009
If you haven’t registered yet for this month’s ScentWorld Conference & Expo 2009, now’s the time! Over 500 marketers, advertisers and branding executives from all over the world are expected to attend this most scentsational event of the season at the magnificent Renaissance Las Vegas Hotel! Your registration fee includes the opening reception on the night of November 19th as well as the two-day conference on November 20th and 21st!
