ScentWorld Conference & Expo 2009
July 15, 2009
Registration is open for the most scentsational event of the season, the ScentWorld Conference & Expo!
We’re expecting over 500 marketers, brand owners, advertising and branding executives from all over the world for this exciting event at the Renaissance Las Vegas Hotel so tarry not! Register before October 1st and take advantage of the 15% early registration discount. Even better–as a Scent Marketing Institute member, your discount will be 25%!
DataBazaar takes a Whiff of Scented Print!
June 16, 2009
“Whiff Solutions claims that 75% of our emotions come from what we smell. For example, Nike found that people in scented room were 84% more likely to purchase Nike sneakers than those in an odor-free room. And they were also willing to pay $10.33 more.”
The DataBazaar Blog, “Where America Learns About Printers,” gets the scoop on the Mysteries of Fragrance Printing RIGHT HERE!
Take a Fresh Whiff on Kindle!
April 12, 2009
If you’ve been holding off for the Kindle version of Whiff! The Revolution of Scent Communication in the Information Age, your wait is over!
Of course, you’ll be missing out on the sweet-smelling jacket which is part of the whole multisensory experience of the hardcover edition, Read more
ParkBloggin’ with the Whiff-Guys!
April 6, 2009
The Walt Disney Company has been incorporating scent into its themed environments and marketing programs for decades, and targeted scents are now being used as a communication tool by blue chip advertisers for such heavy hitters as Sony, Samsung, Lexus, GM, Westin, Nike and Reebok, for scores more jumping on board!Leading Amusement Industry Journal ParkWorld Online learns all about Smelling Your Way to Success from Whiff-Guy C. Russell Brumfield in the April 2009 issue of ParkWorld!
Take a Whiff of the Future at NeoCon!
March 10, 2009
Cutting-edge Fortune 500 companies have been using aroma to increase their sales and bypass their competition for years–What’s a small business owner to do?
Join the 50,000 attendees of the ASID National Conference at the NeoCon World’s Trade Fair 2009 on June 15-17 in Chicago, where Whiff-Guy C. Russell Brumfield will pull back the veil on the $3.9 trillion U.S. retail marketing trade and demonstrate how new scent discoveries are being applied to interior design, safety, security, health care, wayfinding, diagnostics, retail, product design, and even on the battlefield!
The Whiff-Guys discuss Scent & Sex!
March 9, 2009
Did you know that you smell better after sex? Or that women are turned on by the combined scents of kiwi and chocolate?
Catch the Video as Whiff-Guy C. Russell Brumfield explores little-known facts about what scents really attract the opposite sex!
SleepApnea.com Asks the Whiff Guys!
February 4, 2009
Did you know that a whiff of vanilla might provide relief for the more than 12 million Americans suffering from sleep apnea?
Catch the Video as Whiff-Guy James Goldney discusses fascinating new research into the treatment of infants suffering from this debilitating disorder with the experts at Acute Sleep Apnea!
The St. Pete Times Asks the Whiff Guys!
January 13, 2009
“The St. Petersburg Times sat down with (C. Russell Brumfield) last week to talk about how smells sell and breakthroughs in aroma technology, including how scents could help authorities retrieve kidnapped children.”
Staff Writer Mark Albright gets the whole story on Selling Smells from Whiff-Guy C. Russell Brumfield RIGHT HERE!
ScentedCandleShop.com Asks the Whiff Guys!
January 2, 2009
“If there are a lot of issues and fighting among family members, I suggest picking a strategic scent that is associated with a happier memory in not just your childhood but everyone else’s childhood in the family.”
ScentedCandleShop.com gets some practical advice on strategically scenting your holiday gatherings from Whiff-Guy C. Russell Brumfield right HERE!
The Denver Post Asks the Whiff Guys!
December 18, 2008
“Fragrances can be key to helping families manage emotions at home and cope with holiday stressors, says Russell Brumfield, author of the book Whiff! The Revolution of Scent Communication in the Information Age.”
Sheba R. Wheeler of the Denver Post offers some common-scents tips on getting your home holiday-ready RIGHT HERE!
