Olfactory Fact #73: Men Love the Fragrance of Fertility
March 7, 2010
A recent study by researchers at Florida State University showed that men’s testosterone levels increased by 15 to 37 percent when they sniffed the t-shirt of an ovulating woman.
Olfactory Fact #228: Vanilla Soothes Savage Beasts Too!
February 16, 2010
A study at Tubingen University in Germany showed that vanilla scent reduced the startle-reflex in both humans and animals - significant because the calming effect on animals suggests that vanilla contains a more essential relaxation property than the positive childhood association credited for its soothing effect on humans.
Olfactory Fact #49: Your Taste in Music Really MIGHT Stink…
February 3, 2010
…and your sport jacket really MIGHT be too loud. Sufferers of synesthesia, a psychological phenomenon in which in the real information of one sense is accompanied by perception in another, may see a sound, smell a color, or hear an odor.
Olfactory Fact #229: Planets need Aromatherapy too
January 2, 2010
Terpene, the chemical that gives pine trees their scent, doesn’t just make the world smell better - it slows global warming by making clouds thicker, reflecting up to 5% more sunlight.
Olfactory Fact #91: Friends Do Let Friends Breathe Stinkily
December 17, 2009
Manor Dental Practice in Sale, Cheshire, recently surveyed its patients and found that only 9% would be willing to alert friends and family to halitosis (bad breath) for fear of offending them.
Olfactory Fact #142: Sweaty Apples = Passion Fruit
November 30, 2009
In the Elizabethan Age, a “love apple” referred to a peeled apple which a woman had kept in her armpit until it was saturated with her sweat, and given as a keepsake to her lover.
Olfactory Fact #34: Consumers Have a Nose for Talent
November 11, 2009
Despite the economic downturn, over 3 million bottles of Celebrity Signature Fragrances were purchased in 2008 alone.
Olfactory Fact #109: Clean Scents Make You Nicer
November 4, 2009
A recent study at Brigham Young University’s Marriott School of Management demonstrated that exposure to a “clean” odor - in this case, citrus-scented Windex - caused participants to behave more fairly and charitably than those sniffing unscented air.
Olfactory Fact #108: Heavy Odors are Earthy
October 21, 2009
Some odor molecules are heavier than air and can only be detected at ground level.
Olfactory Fact #206: Scented Ads Make Cars Move Faster
October 13, 2009
When Mitsubishi’s ad agency OMD placed a leather-scented ad in two major newspapers, its Lancer Evo X sold out in two weeks, prompting a 16% increase in the auto giant’s annual sales in a market that was averaging a 20% decline.
