Olfactory Fact #35: Noses are Smarter than Eyes

While 50% of people can remember something they saw three months later, 65% can recall something they smelled a year later.

Olfactory Fact #342: In Gay Paris, Even Smoke Smelled Sweet

In the Roaring Twenties, cigarettes were made fashionable for Parisienne women with a spritz of Habanita, a sweet scent which became known as “le parfum pour cigarettes.”

Olfactory Fact #655: For Some People, Life Stinks

Parosmia, also known as troposmia, is an olfactory dysfunction in which the brain transcribes natural odors into usually-unpleasant odors such as a burned, rotting, or chemical smell.

Olfactory Fact #217: If Vinegar Smells Like Easter, You’ve Been Endorphin Branded™

The lifelong association of the smell of vinegar with the childhood ritual of dyeing Easter eggs is an excellent example of the effectiveness of Endorphin Branding™, which refers to a means of imprinting a highly emotional, positive experience in tandem with a targeted signature scent that can be reintroduced at a later time to trigger and recreate the desired response.

Olfactory Fact #39: Scent makes you Smarter

When 151 college students were asked to evaluate pencils using a 10-point checklist, the average student couldn’t remember a single attribute of the unscented pencils two weeks later, but remembered three attributes of the scented pencils.

Olfactory Fact #73: Men Love the Fragrance of Fertility

A recent study by researchers at Florida State University showed that men’s testosterone levels increased by 15 to 37 percent when they sniffed the t-shirt of an ovulating woman.

Olfactory Fact #228: Vanilla Soothes Savage Beasts Too!

A study at Tubingen University in Germany showed that vanilla scent reduced the startle-reflex in both humans and animals - significant because the calming effect on animals suggests that vanilla contains a more essential relaxation property than the positive childhood association credited for its soothing effect on humans.

Olfactory Fact #229: Planets need Aromatherapy too

Terpene, the chemical that gives pine trees their scent, doesn’t just make the world smell better - it slows global warming by making clouds thicker, reflecting up to 5% more sunlight.

Olfactory Fact #91: Friends Do Let Friends Breathe Stinkily

Manor Dental Practice in Sale, Cheshire, recently surveyed its patients and found that only 9% would be willing to alert friends and family to halitosis (bad breath) for fear of offending them.

Olfactory Fact #142: Sweaty Apples = Passion Fruit

In the Elizabethan Age, a “love apple” referred to a peeled apple which a woman had kept in her armpit until it was saturated with her sweat, and given as a keepsake to her lover.

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