Olfactory Fact #229: Planets need Aromatherapy too
January 2, 2010
Terpene, the chemical that gives pine trees their scent, doesn’t just make the world smell better - it slows global warming by making clouds thicker, reflecting up to 5% more sunlight.
Olfactory Fact #91: Friends Do Let Friends Breathe Stinkily
December 17, 2009
Manor Dental Practice in Sale, Cheshire, recently surveyed its patients and found that only 9% would be willing to alert friends and family to halitosis (bad breath) for fear of offending them.
Olfactory Fact #142: Sweaty Apples = Passion Fruit
November 30, 2009
In the Elizabethan Age, a “love apple” referred to a peeled apple which a woman had kept in her armpit until it was saturated with her sweat, and given as a keepsake to her lover.
Olfactory Fact #34: Consumers Have a Nose for Talent
November 11, 2009
Despite the economic downturn, over 3 million bottles of Celebrity Signature Fragrances were purchased in 2008 alone.
Olfactory Fact #109: Clean Scents Make You Nicer
November 4, 2009
A recent study at Brigham Young University’s Marriott School of Management demonstrated that exposure to a “clean” odor - in this case, citrus-scented Windex - caused participants to behave more fairly and charitably than those sniffing unscented air.
Olfactory Fact #108: Heavy Odors are Earthy
October 21, 2009
Some odor molecules are heavier than air and can only be detected at ground level.
Olfactory Fact #711: Las Vegas has Common Scents!
October 7, 2009
Leading Las Vegas business executives tapped the Scent Marketing Institute to develop the first-ever municipal signature fragrance - the Scent Of Las Vegas - which will be unveiled at next month’s ScentWorld Conference & Expo 2009.
Olfactory Fact #161: Litter Boxes and Shoe Boxes are Close Cousins
September 24, 2009
The almost-universally offensive stench of cat urine is caused by the same volatile sulfur compounds produced by the bacteria that colonize sweaty human feet.
Olfactory Fact #71: Just a Few Noses Have Never Smelled Roses
September 15, 2009
Congenital anosmia is listed as a “rare disease” by the Office of Rare Diseases (ORD) of the National Institutes of Health (NIH), meaning that fewer than 200,000 people in the United States are born without a sense of smell.
Olfactory Fact #21: Your Taste is in Your Nose
August 4, 2009
When The Food Network’s popular Food Detectives blindfolded and nose-clipped a four-man panel of tasters, the subjects were unable to distinguish between the flavors of peach and mango, coconut and cherry jelly beans, or apple and raw potato.



