http://askthewhiffguys.com Just another WordPress weblog Wed, 17 Mar 2010 20:52:20 +0000 http://backend.userland.com/rss092 en When 151 college students were asked to evaluate pencils using a 10-point checklist, the average student couldn't remember a single attribute of the unscented pencils two weeks later, but remembered three attributes of the scented pencils. http://askthewhiffguys.com/olfactory-facts/olfactory-fact-39-scent-makes-you-smarter/ So, which major U.S. city would you expect to ban municipal employees from wearing perfume, cologne, aftershave, and even deodorant to work? If you picked the Motor City, you are - ironically - absolutely right. In 2008, a Detroit city planner filed a lawsuit claiming a co-worker's perfume made it ... http://askthewhiffguys.com/off-the-cuff/non-scents-in-the-workplace/ The rush of adrenaline is a powerful condition that offers the fleeting, manufactured, simulation of real joy. Along with the release of endorphins, it is the chemical relative to the condition of joy. The adrenaline rush is not the result of joy, but merely a condition that is experienced while ... http://askthewhiffguys.com/fragrants-raves/joy-junkies/ After Richard Reid's bumbling 2001 attempt to destroy a commercial aircraft in-flight by detonating explosives hidden in his shoe, political satirist Bill Maher speculated on Reid having waged a drunken bet with his friends that he could cause Americans to have to take off their shoes before boarding planes - ... http://askthewhiffguys.com/off-the-cuff/sniffing-out-the-bad-guys/ You may occasionally forget a face, or a favorite old tune, but - whether or not you are consciously aware of it - you will almost certainly never forget a smell. It’s a phenomenon the Whiff-Guys have dubbed Endorphin Branding™. And the design studio of kawamura-ganjavian has found a nifty ... http://askthewhiffguys.com/scent-marketing/endorphin-branding%e2%84%a2-to-go/ A group of researchers at the University of Illinois have developed an inexpensive way to visualize scent through the use of specially developed inks. The colorimeter consists simply of a card with tiny polymer film squares that hold 36 designer dye drops, and came out of the lab of ... http://askthewhiffguys.com/off-the-cuff/wake-up-and-see-the-coffee/ New research at Edinburgh University may offer valuable clues about the role of scent in the way humans create emotional connections with one another, and also shed light on the causes of autism and anxiety disorders. Edinburgh scientists, working with peers from Germany and Japan, discovered that a key hormone called ... http://askthewhiffguys.com/research/brain/more-on-scent-and-emotional-bonding/ A recent study by researchers at Florida State University showed that men's testosterone levels increased by 15 to 37 percent when they sniffed the t-shirt of an ovulating woman. http://askthewhiffguys.com/olfactory-facts/olfactory-fact-73-men-love-the-fragrance-of-fertility/ Like so many discoveries, the possible link between our senses of smell and sound came to Dr. Daniel Wesson purely by accident. “I was simply trying to find the way the olfactory tubercle responds to odors,” he explains, referring to a structure at the base of the brain that was implicated ... http://askthewhiffguys.com/research/brain/smell-sound-smound/ The smell of a man's sweat differs according to what mood he is in and women can pick up on changes that indicate attraction, according to the latest "stinky t-shirt" research. The study, led by Dr. Denise Chen, Assistant Professor of Psychology at Rice University in Texas, involved introducing two ... http://askthewhiffguys.com/research/sex/if-you-wanna-know-if-he-loves-you-soits-in-his-armpit/