http://askthewhiffguys.com Just another WordPress weblog Mon, 08 Mar 2010 22:51:28 +0000 http://backend.userland.com/rss092 en After Richard Reid's bumbling 2001 attempt to destroy a commercial aircraft in-flight by detonating explosives hidden in his shoe, political satirist Bill Maher speculated on Reid having waged a drunken bet with his friends that he could cause Americans to have to take off their shoes before boarding planes - ... http://askthewhiffguys.com/off-the-cuff/sniffing-out-the-bad-guys/ You may occasionally forget a face, or a favorite old tune, but - whether or not you are consciously aware of it - you will almost certainly never forget a smell. It’s a phenomenon the Whiff-Guys have dubbed Endorphin Branding™. And the design studio of kawamura-ganjavian has found a nifty ... http://askthewhiffguys.com/scent-marketing/endorphin-branding%e2%84%a2-to-go/ A group of researchers at the University of Illinois have developed an inexpensive way to visualize scent through the use of specially developed inks. The colorimeter consists simply of a card with tiny polymer film squares that hold 36 designer dye drops, and came out of the lab of ... http://askthewhiffguys.com/off-the-cuff/wake-up-and-see-the-coffee/ New research at Edinburgh University may offer valuable clues about the role of scent in the way humans create emotional connections with one another, and also shed light on the causes of autism and anxiety disorders. Edinburgh scientists, working with peers from Germany and Japan, discovered that a key hormone called ... http://askthewhiffguys.com/research/brain/more-on-scent-and-emotional-bonding/ A recent study by researchers at Florida State University showed that men's testosterone levels increased by 15 to 37 percent when they sniffed the t-shirt of an ovulating woman. http://askthewhiffguys.com/olfactory-facts/olfactory-fact-73-men-love-the-fragrance-of-fertility/ Like so many discoveries, the possible link between our senses of smell and sound came to Dr. Daniel Wesson purely by accident. “I was simply trying to find the way the olfactory tubercle responds to odors,” he explains, referring to a structure at the base of the brain that was implicated ... http://askthewhiffguys.com/research/brain/smell-sound-smound/ The smell of a man's sweat differs according to what mood he is in and women can pick up on changes that indicate attraction, according to the latest "stinky t-shirt" research. The study, led by Dr. Denise Chen, Assistant Professor of Psychology at Rice University in Texas, involved introducing two ... http://askthewhiffguys.com/research/sex/if-you-wanna-know-if-he-loves-you-soits-in-his-armpit/ Did you know that he Scent Marketing Institute offers 1 to 3 day seminars and, in the near future, will add certification programs for professionals who want to deepen their understanding and expertise in the use of scent? They do! And that's not all! Courses are also offered for professionals who ... http://askthewhiffguys.com/news/scent-marketing-seminars-certifications/ There is perhaps no more compelling proof of the effectiveness of scent marketing than the ongoing controversy over whether the practice gives marketers an unfair edge by working, in effect, too well. In The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents, published in the ... http://askthewhiffguys.com/scent-marketing/more-on-the-ethics-of-scent-marketing/ You don't have to be a chemist - or a celebrity - to create your very own signature scent from scratch. The Alkindus Distiller is a snazzy looking contraption that extracts essential oils from plant leaves of your choice. The still has a copper frame and a cucurbit, condensing pot, ... http://askthewhiffguys.com/scent-marketing/celine-35-britney-45-you-priceless/