ParkBloggin’ with the Whiff-Guys!

The Walt Disney Company has been incorporating scent into its themed environments and marketing programs for decades, and targeted scents are now being used as a communication tool by blue chip advertisers for such heavy hitters as Sony, Samsung, Lexus, GM, Westin, Nike and Reebok, for scores more jumping on board!

Leading Amusement Industry Journal ParkWorld Online learns all about Smelling Your Way to Success from Whiff-Guy C. Russell Brumfield in the April 2009 issue of ParkWorld!