The American Marketing Association takes another WHIFF!

“Everything smells. We’ve got to understand that this is an innate thing in the world, in the universe. Everything smells anyway, so it’s about managing that smell.”

Elisabeth A. Sullivan of American Marketing Association sits down with Whiff-Guy C. Russell Brumfield to discuss the “tsunami of scent” that is drawing in marketers all over the world in the October 1 issue of Marketing News. Catch the interview HERE!

The future of scent marketing is discussed at the AMA’s own blog MarketingPower.com in Part 2 of this exciting interview HERE!