The Futurist takes a Whiff!

““Smell can trigger memory, nostalgia, and mental pictures before any left-brain analysis muddies the waters,” writes C. Russell Brumfield in his new book, Whiff! Brumfeld is founder of Whiff Solutions, a company that consults clients on the application of scent marketing and communication. He believes that we more easily remember what we smell than what we see or hear. A smell can instantly bring us back to long-ago times and places, like early childhood.”

Rick Docksai of The Futurist takes a Whiff! of the Future right HERE!