Avatar: A Multisensory Smash!

It’s Smell-O-Vision Deluxe! Despite more than doubled ticket prices, the CJ-CGV theater chain in Korea is selling out showings of its 4D version of James Cameron’s Avatar. Incorporating moving seats, weather simulation, special lighting effects and olfactory enhancement including the smell of explosives, the Avatar 4D Experience has been so successful that the chain has added another three similarly equipped theaters.

The success of the multisensory Avatar experience has not been lost on Hollywood, which is planning a US-Korea joint venture to complete ten 4D Ride films this year.