Bottling the Scent of an Ironman

You might not look like a triathlete, but thanks to a new alliance between Avon and the Ironman brand, you can smell like one.

The Ironman Fragrance Collection, developed by Drom fragrance house, is a fusion of citrus and spices spiked with rich woods. Top notes of ginger, lime and violet mingle with mid notes of nutmeg, rain mist accord and vetiver, and are grounded in a base of patchouli, cedarwood, wiliwood accord and tree moss. “The Ironman Triathlon defies barriers from language and nationality to age and gender,” says Philippe Hostalery, group vice president of Avon’s global beauty brands. “As a global company, we wanted the Ironman collection to capture both the global spirit of the race and the ‘Anything is Possible’ mentality that accompanies it.”

The signature fragrance comes in a bottle with a top designed to look like a bike grip, one of the disciplines seen in Ironman, evoking the athleticism that inspires the fragrance. The black-on-black carton features icons of each of the triathlon sports—with a footprint representing running, waves representing swimming, and tire tread representing cycling.

Set to launch globally in April of 2009, the collection marks Ironman’s first foray into the fragrance industry, and Ironman competitor Matt Miller is looking forward to his role as the face of the dynamic new collection. “Since the Ironman has really defined my life, I’m really excited to bring the thrill and excitement of the race to people everywhere with this new collection.”