Celebs still piling onto the Endorphin Brand-Wagon

Perhaps the most flagrant-fragrant proof of the effectiveness of endorphin branding™ in advertising can be found in the tsunami of celebrity signature fragrances literally flooding the perfume market in recent years. If offerings such as Apple Bottoms by Nelly Eau de Parfum (in development by Romane Fragrances for rapper Nelly) seem a trifle bizarre, you might be missing the point.

The signature scent phenomenon is not just about selling perfume, it’s about solidifying brand recognition and loyalty–that’s endorphin branding™! Just as a whiff of their proprietary White Tea scent is designed to instantly summon sweet memories of that fabulous getaway at the Westin Hotel where the memorable fragrance wafted through the lobby and restaurant and even your guest room, subtly but permanently stamping the association onto your brain–so should an expertly blended signature scent, once the association has been established, trigger an immediate recollection of your favorite celebrity.

So, just how many celebs have embraced this final frontier of self-promotion? Thanks to Wikipedia for this most complete list I’ve been able to sniff out:

Musicians: Ashanti, Beyonce Knowles, Britney Spears, Celine Dion, Carlos Santana, Cher, Christina Aguilera, Cliff Richard, Deborah Gibson, Enrique Iglesias, Gwen Stefani, Jennifer Lopez, Jessica Simpson, Julio Iglesias, Kiss, Luciano Pavarotti, Kylie Minogue, Mariah Carey, Michael Jackson, Prince, Sean John, Shania Twain, Usher, Victoria Beckham, Alejandro Sanz

Actors: Amitabh Bachchan, Alan Cumming, Antonio Banderas, Catherine Zeta-Jones, Charlize Theron, Eva Green, Milla Jovovich, Elizabeth Taylor, Gloria Swanson, Hilary Duff, Isabella Rosselini, Joan Collins, Joan Crawford, Kate Winslet, Uma Thurman, Mary Kate & Ashley Olsen, Nicole Kidman, Keira Knightley, Sarah Jessica parker, Shahrukh Kahn, Shilpa Shetty, Clive Owen, Henry Cavill, Ewan McGregor, Monica Bellucci, Scarlett Johansson, Rachel Weisz, Ioan Gruffudd, Gwyneth Paltrow, Liv Tyler

Athletes: David Beckham, Derek Jeter, Maria Sharapova, Michael Jordan, Carlos Moya

Miscellaneous: Calum Best, Danielle Steel, George Kurdahi, Jade Goody, Joan Rivers, Kate Moss, Katie Price, Kimora Lee Simmons, Lata Mangeshkar, Naomi Campbell, Prince Nicolo Boncompagni Ludovisi, Svetlana Stalin, Zeenat Aman, Paris Hilton, Alex Curran, Chanelle Hayes, Ed Hardy

Even Fictional Characters have leapt into the scent marketing age: Miss Piggy, Barbie, Dora the Explorer, Marvel Comics, DC Comics, Strawberry Shortcake, Powderpuff Girls, Austin Powers, Desperate Housewives

And even this breathtaking list is by no means complete. Let’s not forget some of the Whiff-Guys’ own favorites, including: Grace Kelly’s Fleurissimo, Matt Miller’s Ironman, Tony Sirico’s (aka Paulie Walnuts) Paulo per Umo, that disturbingly creepy Burger King-Guy’s Flame, or South Korean President Lee Myung-bak’s Perfume of the President.