Endorphin Branding™ Hits the Big League!

The Whiff-Guys are thrilled that the Philadelphia Phillies will join the Tampa Bay Rays at St. Petersburg’s Tropicana Field to decide this year’s World Series champion, and it has nothing to do with our affection for baseball. We’re excited because Tropicana Field, the first domed sports stadium in Florida, has also become the first Major League Baseball stadium to step into the age of endorphin branding™ with their own signature scent!

Designed by the Texas-based sensory branding firm DMX, the new Citrus Burst scent of the Trop began wafting through the air from the moment baseball fans first entered for last night’s Game 1 of the Series. Vice-president of branding and fan experience Darcy Raymond and the Rays’ manager of customer service and stadium experience Eric Weisberg, who worked with DMX on the creation of Citrus Burst, expect to roll out additional scents for the 2009 season.

Huge congratulations from the Whiff-Guys to Tropicana Field for pioneering a Multisensory Grand Slam!