Honorary Whiff-Guy

Men’s scented body wash: It’s not just for metrosexuals anymore, thanks to the debonair Isaiah Mustafa, whose cheesy commercials as the looks-so-hot-smells-so-cool Old Spice-Guy have done for marketing scent what the Whiff-Guys have done for scent marketing.

“Hello ladies. Look at your man, now back to me. Now back to your man, now back to me,” says a towel-clad Mustafa in a voice dripping testosterone ala Barry White. “Sadly he isn’t me, but if he stopped using lady-scented body wash and switched to Old Spice, he could smell like he’s me.”

Mustafa debuted as The Man Your Man Could Smell Like during the Super Bowl touting the slogan, “Smell like a man, man,” after Procter & Gamble discovered that women purchase approximately 70% of the shower gel for men in their households. More recently, he went viral with an equally hilarious series of personal videos to everyone from Demi Moore and Rose McGowan to President Obama and the Huffington Post. But if you’re not one of the 180+ “fans” who have so-far received a one-to-one message, you probably shouldn’t hold your breath.

“I am just one ridiculously handsome man,” announced the Old Spice-Guy last week. “I can’t write to everyone.”