Roll-On Deodorant for the Home

As noted in Whiff!, the idea of scenting the air we breathe has been around since the invention of incense. In the last decade, innovative and inexpensive home scent delivery systems have exploded into a multi-billion dollar industry, and if there’s one common thread running throughout their design, it’s discretion. From the plug-in unit hidden behind the sofa to the tabletop dispenser camouflaged to blend with our knick-knacks, the scent systems in our homes strive to juggle high efficiency with low profile. The optimum system would provide 100% coverage with 0% visibility but, of course, that’s not possible, is it?

In a word, yes. Paint SCENTsations is an air freshener additive that literally makes a scent delivery system out of the paint on your walls. Just one ounce of Clean & Crisp or Vanilla Bean or, for those homes with particularly obstinate smokers or flatulent pets, Citrus Squeeze to a gallon of your favorite latex shade will produce a pleasant scent and eliminate odors for up to 12 months.

For realtors and property managers struggling to eliminate the odors left by former residents, says Simon Distributing President Pat Simon, the return on investment can be huge. “It takes between three and five gallons of paint to do the average apartment, so you’re talking about an additional $6 to $10, and you’re not adding any extra steps because you’re painting anyway.”