This Playboy Has a New Line

What do you get when you cross legendary perfumers Coty with iconic playboy Hugh Hefner? Four of the most scent-sual upscale men’s colognes to hit the market.

Recently launched at a celebrity-packed event at the Hotel Rivington Penthouse, the new Playboy Fragrance Line includes the musk-based Vegas Playboy, Hollywood Playboy, Miami Playboy, and Malibu Playboy. With its consumer products business now one of the company’s most profitable divisions, Playboy Enterprises Chairman and CEO Christie Hefner has has high hopes for the fragrant new partnership venture. “Just as Francois Coty revolutionized the fragrance industry over 100 years ago, my father started a revolution over a half century ago. There is no one better to work with on the development of Playboy’s first global fragrance.”