Olfactory Fact #141: Not All Sweat is Created Equal

A Rice University study which subjected the brains of women to MRI scans while they sniffed the sweat of men who were watching educational videos–then again while they sniffed the sweat of men watching more titillating videos–showed a markedly higher reaction to the sexual sweat in two regions of the women’s brains: the orbitofrontal cortex (an olfactory area) and the fusiform gyrus (responsible for face/body recognition).