News & Appearances

Did you know that he Scent Marketing Institute offers 1 to 3 day seminars and, in the near future, will add certification programs for professionals who want to deepen their understanding and expertise in the use of scent?

They do! And that’s not all! Courses are also offered for professionals who seek general information on scent marketing strategies and tactics, along with courses geared toward individuals who are charged with implementing or maintaining a scent marketing program. The SMI can also customize a course to suit your company’s specific interests.

Check for exciting Scent Marketing Institute events coming up in your area HERE, or contact the SMI for more information HERE.

In his opening address at SCENTworld 2009, Harald H. Vogt, Founder of the Scent Marketing Institute in New York, announced that his organization has reached a close cooperation agreement with the University of Las Vegas.

The Institute will complement UNLV’s academic resources with its commercial expertise and provide access to a global network of scent marketing professionals. According to Stuart H. Mann, Dean of UNLV’s William F. Harrah College of Hotel Administration, “this is a great opportunity to reduce the disconnect between the academic and the commercial world.”

Vogt will join the task force investigating the establishment of UNLV’s Experience Management Institute headed by Dr. Kathryn LaTour, Associate Professor of Hospitality Marketing. Dr. LaTour, the opening keynote speaker at SCENTworld, will identify the research priorities based on suggestions from the Board.

UNLV will take a prominent role in the development and delivery of the Scent Marketing Institute’s upcoming certification program, a way for professionals from the marketing and branding community to obtain critical knowledge in the field of multisensory marketing.

“We are excited about the opportunities for our organization and the Scent Marketing Industry as a whole. This collaboration will lend us additional credibility and lets us further solidify our global leadership role,” says Vogt.

According to Dean Stuart Mann, UNLV is about to break ground for an on-campus hotel and entertainment complex that will serve as a testing facility for all aspects of a multisensory approach including architecture, the fine arts and entertainment. In addition, all of UNLV’s current and new initiatives will be mirrored on the International Campus in Singapore which opened in the Fall of 2006.

If you haven’t registered yet for this month’s ScentWorld Conference & Expo 2009, now’s the time! Over 500 marketers, advertisers and branding executives from all over the world are expected to attend this most scentsational event of the season at the magnificent Renaissance Las Vegas Hotel! Your registration fee includes the opening reception on the night of November 19th as well as the two-day conference on November 20th and 21st!

Registration is open for the most scentsational event of the season, the ScentWorld Conference & Expo!

We’re expecting over 500 marketers, brand owners, advertising and branding executives from all over the world for this exciting event at the Renaissance Las Vegas Hotel so tarry not! Register before October 1st and take advantage of the 15% early registration discount. Even better–as a Scent Marketing Institute member, your discount will be 25%!

“Whiff Solutions claims that 75% of our emotions come from what we smell. For example, Nike found that people in scented room were 84% more likely to purchase Nike sneakers than those in an odor-free room. And they were also willing to pay $10.33 more.”

The DataBazaar Blog, “Where America Learns About Printers,” gets the scoop on the Mysteries of Fragrance Printing RIGHT HERE!