News & Appearances

Did you know that he Scent Marketing Institute offers 1 to 3 day seminars and, in the near future, will add certification programs for professionals who want to deepen their understanding and expertise in the use of scent?

They do! And that’s not all! Courses are also offered for professionals who seek general information on scent marketing strategies and tactics, along with courses geared toward individuals who are charged with implementing or maintaining a scent marketing program. The SMI can also customize a course to suit your company’s specific interests.

Check for exciting Scent Marketing Institute events coming up in your area HERE, or contact the SMI for more information HERE.

If you haven’t yet registered for ScentWorld 2010, now’s the time!

This third annual conference and expo at the luxurious Gansevoort Miami Beach Hotel from November 17 - 19 will feature leading industry experts from all over the world discussing new strategies, techniques, and trends in scent branding, marketing, advertising, product design, hospitality, fashion, and much much more!

Don’t miss out on the most Scentsational Event of the Season - REGISTER TODAY!

Congratulations to our friends at the Scent Marketing Institute on the official launch of the Scent Marketing Digest, the essential blog for scent marketing resources, industry experts, scent developers and scent solution providers!

“We are glad to be able to offer an additional platform for the exchange of opinions and information and to further contribute to building a solid, educated Scent Marketing community,” says founder and chief marketer Harald Vogt. “We invite you to participate, to make your thoughts and opinions known and to engage in a fruitful conversation that will bring the subject of Scent Marketing forward.”

Registration is open for this year’s Shoppers Insights In Action Conference on July 11 - 14 in Chicago, which will feature over 50 educational sessions and 75 speakers from such best-in-class brand and retail leaders as Procter & Gamble, Walgreens, JCPenney, Staples, Home Depot, Kraft Foods, The Coca-Cola Company and many more! Tracy Pepe, Founder & CEO of Nose Knows Consulting will kick things off with an interactive keynote session in which attendees will learn how a scent trail - or “silage” - drastically impacts shoppers’ behavior!

For more information or to register for this exciting event, just follow your nose to the conference website at www.shopperinsightsevent.com.

MY.SENSYS and the SCENT MARKETING INSTITUTE look forward to seeing you on June 22 in Lisbon for the Multisensory Conference! Presenters from all 5 Senses will provide their perspective on how sensory marketing can be applied to products, advertisement, entertainment and retailing.