News & Appearances

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“Even in this tightening economy, the scent marketing industry is still growing by leaps and bounds,” says Scent Marketing Institute founder Harald Vogt who, along with Whiff-Guys C. Russell Brumfield and James Goldney, is gearing up for the Second Annual ScentWorld Expo, scheduled for Autumn of 2009 in Las Vegas!

Check out the latest update on this exciting event right HERE and remember…
Whatever you smell in Las Vegas will stay in Las Vegas!

““Smell can trigger memory, nostalgia, and mental pictures before any left-brain analysis muddies the waters,” writes C. Russell Brumfield in his new book, Whiff! Brumfeld is founder of Whiff Solutions, a company that consults clients on the application of scent marketing and communication. He believes that we more easily remember what we smell than what we see or hear. A smell can instantly bring us back to long-ago times and places, like early childhood.”

Rick Docksai of The Futurist takes a Whiff! of the Future right HERE!

“Everything smells. We’ve got to understand that this is an innate thing in the world, in the universe. Everything smells anyway, so it’s about managing that smell.”

Elisabeth A. Sullivan of American Marketing Association sits down with Whiff-Guy C. Russell Brumfield to discuss the “tsunami of scent” that is drawing in marketers all over the world in the October 1 issue of Marketing News. Catch the interview HERE!

The future of scent marketing is discussed at the AMA’s own blog MarketingPower.com in Part 2 of this exciting interview HERE!

In a world saturated by non-stop imagery, noise and activity, could scent be the edge marketers need to more effectively communicate their brand messages?

Management Blog takes a Whiff! of the Sweet Smell of Success right HERE!