News & Appearances

Registration is open for the most scentsational event of the season, ScentWorld 2010! This third annual conference and expo at the luxurious Gansevoort Miami Beach Hotel from November 17 - 19 will feature leading industry experts from all over the world discussing new strategies, techniques, and trends in scent branding, marketing, advertising, product design, hospitality, fashion, and much much more!

Sign up before October 1st and receive a 15% discount on your registration fee!

Congratulations to our friends at the Scent Marketing Institute on the official launch of the Scent Marketing Digest, the essential blog for scent marketing resources, industry experts, scent developers and scent solution providers!

“We are glad to be able to offer an additional platform for the exchange of opinions and information and to further contribute to building a solid, educated Scent Marketing community,” says founder and chief marketer Harald Vogt. “We invite you to participate, to make your thoughts and opinions known and to engage in a fruitful conversation that will bring the subject of Scent Marketing forward.”

Registration is open for this year’s Shoppers Insights In Action Conference on July 11 - 14 in Chicago, which will feature over 50 educational sessions and 75 speakers from such best-in-class brand and retail leaders as Procter & Gamble, Walgreens, JCPenney, Staples, Home Depot, Kraft Foods, The Coca-Cola Company and many more! Tracy Pepe, Founder & CEO of Nose Knows Consulting will kick things off with an interactive keynote session in which attendees will learn how a scent trail - or “silage” - drastically impacts shoppers’ behavior!

For more information or to register for this exciting event, just follow your nose to the conference website at www.shopperinsightsevent.com.

MY.SENSYS and the SCENT MARKETING INSTITUTE look forward to seeing you on June 22 in Lisbon for the Multisensory Conference! Presenters from all 5 Senses will provide their perspective on how sensory marketing can be applied to products, advertisement, entertainment and retailing.

Laura Lippay, Director of Technical Marketing for Yahoo! Media, recently discovered the world of scent marketing via Whiff Solutions. Catch the full story at Laura Lippay - Lip Service!