Whiff Guys’ Bios
C. Russell Brumfield is a classic entrepreneur with a keen ability to identify upcoming trends and to harness their potential. With an endless curiosity that is as diverse as his career, he is a student of science, technology, business, marketing, philosophy, religion and metaphysics. His interests and experience have afforded him the insight to grasp the nature and potential of the pioneering field of scent communication. He is continually involved in new start-up ventures, and has built several multi-million dollar companies.
His most notable venture has been Wizard Studios, an entertainment, event, and experiential design company catering to the Fortune 500. With clients like Chrysler, Lexus, Motorola, FedEx, Pfizer, Colgate, MTV, Disney, and the NFL, he became a trailblazer in the industry.
With business partner James Goldney, he founded Whiff Solutions, the world’s leading scent marketing and branding company, providing leading edge companies with expertise and advice in the science, technology and the application of scent marketing and communication.
Over the course of his career, Brumfield has conceived and honed many revolutionary concepts in his fields of endeavor. Now, with a laser focus on the amazing powers of scent, he has formulated new and exciting strategies and applications to benefit business and society.
Delivering his message with clarity and wit, he is a sought after speaker for international audiences, and an entertaining teacher for seminars and workshops.
James Goldney is a leading expert in the field of scent marketing and communication. An entrepreneur and business owner, his career includes working for private and publicly held companies covering a broad range of industries, including real estate, telecommunications, and hospitality. His expertise is in the creation and implementation of business strategies, and implementing new technologies. He has over 15 years of corporate writing, speaking, and presentation experience.
He has served as chief operating officer and marketing VP of a Florida-based real estate company. Earlier in his career, he was in on the forefront of the Internet boom, serving as director of marketing and investor relations for a $300 million public company which grew to the largest of its kind in the Midwest.