Consumers & Sensory Manipulation

Martin Howard, author of We Know What You Want: How They Change Your Mind, rates “In-Store Sensory Manipulation” at #3 on his list of “10 Disturbing Trends in Subliminal Advertising.” Many corporations are resorting to “underhanded methods” to persuade consumers, warns Howard. “One study into use of airborne aromas, pumped into a Canadian mall, resulted in an increase of over $50 per customer that week.”