Travelodge Launches “Aroomatherapy”

Travelodge has officially joined the industry-wide trend that has seen many major hotels choosing signature scents for their lobbies and guestrooms with the launch of “Aroom-atherapy,” now being tested at select locations worldwide. Says Travelodge Sleep Director Leigh McCarron, “We have explored the power of smell because it has a greater ability to raise an emotion of well-being within an individual, in contrast to seeing a picture or hearing a voice.”

To choose their “reminiscents,” the budget hotel chain conducted a “senses census” at Travelodge Birmingham Fort Dunlop, asking 5000 guest which aromas most relaxed them. Topping the list was the coastal favorite “the sea,” followed closely by “freshly cut grass” (a reminder of summer), “baby powder” (a reminder of guests’ children), “apple pie” (home) and “chocolate” (suggested by 9% of women surveyed).

Survey suggestions for ideal relaxers which are not likely to be utilized by the chain included vapor rub, curry, the scent of a pet and a partner’s natural body odor.