A New Approach to New Car Scent!

Mitsubishi’s first venture into hybrid passenger cars may prove to be the sweetest deal on the lot! The new PX-MiEV plug-in hybrid concept CUV, unveiled October 21 at the Tokyo Motor Show, features an enhanced “cocochi” interior package that both pampers the nose and uses the olfactory capability as a tool.

The PX-MiEV’s upholstery is coated with an anti-allergen protectant and visible light photocatalyst which Mitsubishi claims counteracts both offensive odors and volatile organic compounds such as pollen and other allergens. Each of the car’s four seats are individually air-conditioned to increase air circulation.

But this smart little auto doesn’t just smell good. A unique driver monitoring system actually perceives the driver’s concentration level and emits the correct targeted scent at what could prove to be a crucial moment. If the driver appears to be dozing, an invigorating peppermint or lemon scent will snap him out of it before he strays from his lane. Conversely, an agitated driver may find himself soothed out of that road rage mood by a shot of lavender and vanilla.