A Partnership Heaven-Scent!

Congratulations from the Whiff-Guys to our friends at ScentAir and EnviroScent on their merger, effective today, which brings together two pioneers in the ever-expanding world of scent marketing!

“This merger reinforces our leadership position and increases our ability to meet customers’ growing needs to use scent as a critical part of the marketing mix,” said Tom Conroy, CEO of ScentAir. “EnviroScent brings a full line of complementary products and technologies serving world-class customers in many industries including hospitality, retail, real estate and gaming. Together we expect to create enhanced value for our customers, employees and shareholders.”

The admiration is mutual, according to Jeff Sherwood, CEO of EnviroScent. “We are very pleased to join forces with ScentAir. With ScentAir’s strength in commercial scent solutions, our in-demand specialty products and a combined 25 years of technical innovations in the scenting industry, we are positioned to take advantage of the growing market opportunities. In addition, this merger reflects the joining of two companies with shared corporate cultures and an entrepreneurial spirit that will continue to drive growth for the combined company.”

For the short term, ScentAir and EnviroScent will operate under their respective brand names, with Conroy serving as CEO of the combined company and Sherwood as a member of the ScentAir senior management team.