Ah, Sugar-Sugar!

Pop singer Katy Perry’s new cd will hit the shelves next week with a little something extra - it smells like cotton candy!

The singer says her fans will get a whiff of spun sugar when they open Teenage Dream, Perry’s sophomore album release.

“I had this idea to have the actual booklet of the CD scented, which is something I had never heard of anyone else doing, especially since the cover picture was of me on a cotton candy cloud,” says Perry. “I said, ‘Can we make this happen?’ You know I always have these crazy ideas… and it happened!”

Whiff-Guy C. Russell Brumfield had the very same “crazy idea,” and there’s even more good news for Perry than the obviously beneficial Endorphin Branding™ of her image in her aromatic new release. “If globally branded products are indeed scented in the future, it will create great difficulty for many counterfeiting enterprises,” says Brumfield in his bestselling book, Whiff! The Revolution of Scent Communication in the Information Age. “As it stands today, when a DVD or CD is released in the United States, frequently the pirated version is made available on the street the same day. Scenting legitimate products may not reduce the demand for pirated copies, but it would certainly assist in detection of the fakes by the local constabulary.”