Atlanta is making Air Travel a Breeze

Those long, often-frustrating pre-flight hours at Hartsfield-Jackson Atlanta International Airport, one of the busiest airports in the country, just got a lot less stressful, thanks to a soothing new scent wafting through the terminals.

“Breeze,” which uses a variety of different notes including vanilla and a dash of lavender to calm and enhance the mood of harried travelers, is being dispersed on a trial basis throughout the facility as part of the bustling airport’s new “Keep It Opening Day Fresh” campaign.

“We want to make people feel better,” says Doug Strachan, Creative Innovations Manager for the City of Atlanta Department of Aviation. “We wanted to give them an olfactory cue which suggested that the airport is opening day fresh and we want to enhance their travel experience.”

The pleasant, relaxing scent is going over so well, says Strachan, that a permanent custom fragrance is in development which will become the exclusive signature scent of Hartsfield-Jackson.