Congratulations to ScentAir & DMX!

Congratulations from the Whiff-Guys to our friends at ScentAir Technologies, Inc on their shiny new partnership agreement with sensory branding provider DMX!

As part of the multiyear distribution agreement, ScentAir will provide DMX with its complete line of commercial scenting solutions for private-label distribution. DMX, which provides multisensory environments for such heavy hitters as Nike, Starwood Hotels, 24 Hour Fitness and American Eagle, will use ScentAir’s extensive product line to augment the scent component of its services. And through DMX, ScentAir gains a new global distribution channel and immediate reach into previously untapped markets for its patented delivery systems and high-quality fragrances. The mutually beneficial agreement will allow ScentAir to gain access to DMX’s sales team and national installation and service network, while DMX will benefit from ScentAir’s wide range of scent delivery systems, scalable operations, and production capabilities.

“This is a great opportunity for ScentAir to grow and introduce our scent solutions to new markets and new customers,” said Tom Conroy, CEO of ScentAir. “We believe the combination of ScentAir’s world-class scent solutions with DMX’s global reach and commitment to leadership in the multisensory branding industry will help strengthen ScentAir’s leading position in the scent marketing industry.”

“Scent is a very powerful marketing tool because it is directly tied with emotion and can have a significant impact on brand loyalty,” said Paul Stone, President of DMX. “Scent marketing is a core component of our multisensory branding services, and we are excited to now offer our customers the highest quality and broadest selection of scent solutions through ScentAir.”

Today’s announcement comes on the heels of the recent merger between ScentAir and scent communications company EnviroScent, the current source of scent solutions for DMX. Together, ScentAir and EnviroScent will serve as the exclusive scent providers for DMX.