Endorphin Branding™ To-Go

You may occasionally forget a face, or a favorite old tune, but - whether or not you are consciously aware of it - you will almost certainly never forget a smell. It’s a phenomenon the Whiff-Guys have dubbed Endorphin Branding™. And the design studio of kawamura-ganjavian has found a nifty way to bring the benefits of Endorphin Branding™ to the masses.

“One particular scent can bring back more memories than a thousand pictures. Wouldn’t it be fantastic to store smells the same way we store photographs? SCENTER is a depository of scents. Concentrated personal fragrances can be stored inside compact cartridges, their scent being released through a nozzle upon pressing the bellows thus evoking the memories embedded in them.”

Considering that one of my own earliest childhood memories is the miniature shetland pony given to me by my aunt when I was 3, I doubt the world at large would be flocking to the aroma of my SCENTER, but “to each, his own” is the very essence of Endorphin Branding™.