Guests Love the Fresh Scent of Omni

In 2006, Omni Hotels & Resorts was a pioneer in offering sensory branding as part of their public space amenities with the use of a green tea and lemongrass infused scent in their lobbies and cappuccino and mochaccino-infused scenting in their Morsels coffee cafes. During the summer of 2009, Omni Hotels & Resorts selected Ambius to be their new scent branding partner, effective December 2009. It’s turned out to be a partnership heaven-scent, according to Stephen Rosenstock, Senior Vice President of Brand Standards for Omni Hotel & Resorts.

“Of the five senses, smell is the most powerful trigger of emotions and memories,” says Rosenstock. “Since the implementation of the Ambius Microfresh scent branding program at our hotels, we have received positive feedback from our guests. Guests continually comment on the cleanliness and freshness of our lobbies, hallways and meeting rooms. While most guests cannot put their finger on the origin of the scent, some guests attribute the fresh aroma in our lobby areas to the lush foliage.”

“Our ambient scenting system results in a holistic, inspiring and memorable atmosphere which complements and reinforces Omni’s mission to exceed the expectations of guests,” says Jeff Mariola, Ambius divisional managing director. “We’re extremely pleased to partner with like-minded companies who understand the role that scent can play in creating a unique experience.”