Hertz So Good!

Are you fed up with rental cars that bear odiferous evidence of the dozen beer-regurgitating cigarette-smoking small-bladdered Spring breakers who apparently used said-rental car to shuttle their wet dog to and from the beach?

Okay, maybe that only happened to me, but you get my point. An olfactory assault from your rental ride is no way to start a vacation. Fortunately, Hertz Cars is taking a more proactive approach to the stinky car problem than just hanging a paper pine tree from the rear view mirror.

Hertz has announced plans to begin installing the latest technology offered by OMI Industries in its vehicles. Fresh Wave IAQ is an all-natural non-toxic technology which neutralizes odors without relying on harmful chemicals, sure to revive that new car scent in the Hertz fleet.

Through the agreement with OMI, Hertz is currently using Fresh Wave IAQ in its cars at rental locations at 72 major U.S. and Canadian airports and is introducing Fresh Wave IAQ at 1,000 off-airport locations and 170 licensee locations across the U.S., as well as at Hertz locations at London`s Heathrow and Stansted airports.

“Addressing odor problems is a common challenge for any rental car provider - it can keep cars off the road and result in dissatisfied customers,” says Kent Seavey, Hertz Division Vice President, Operations Support, North America. “We wanted to take a progressive approach toward odor neutralization by finding an innovative partner that provides a `green` technology to help us meet these demands, and Fresh Wave IAQ was clearly the best choice. Working collaboratively with OMI, we pioneered a solution that is having an immediate and significant impact on achieving our objectives.”