Introducing Olfaprint!
May 29, 2009
Congratulations to our friends at ScentAir and their consumer products partner Envirodine on the addition of the new Olfaprint scented paper line by Cascades Fine Papers Group to their product line-up!
Olfaprint scented paper incorporates a patent-pending technology that features superior fragrances embedded into the paper during the manufacturing process. Fragrance is diffused directly from the paper, requiring no external activation such as scratching or peeling as with other technologies. The result is a stronger, longer-lasting and highly-accurate scented paper that is compatible with high-quality professional printing and finishing options.
“Olfaprint is an exciting addition to our comprehensive scent delivery product portfolio,” says Tom Conroy, CEO of ScentAir. “Businesses now have the option to extend their scent marketing communications well beyond the in-store experience. The potential creative applications for this new technology are endless.”
Through the partnership, ScentAir and Envirodine will serve as the exclusive distributors of Olfaprint in the U.S. and Canada for all non-cosmetic industries. Customers may scent the paper with any of ScentAir’s existing fragrances or with a custom fragrance.
“We are very pleased to bring Olfaprint to North America through this partnership,” says Yvan Girardin, Market Development Manager for Cascades Fine Papers Group. “Our high quality paper and patent-pending scenting technology combined with the customer base, global reach and comprehensive scent portfolio of ScentAir and Envirodine is an ideal match.”




Comments
Got something to say?