Multisensory Packaging: The Clear Choice

“Large food companies are jumping into the olfactory-packaging field. Soon you will be able to scratch and sniff the outside of a bottle of barbecue sauce to get a whiff of the contents. From cookies and sweets to sauces and soups, scented packaging is in its infancy. It’s truly amazing that the results of millions of dollars of research spent in perfecting flavors and fragrances for food products over the years remains bottled up inside the package upon the store shelf - and only realized once the product is finally purchased and taken home.”
-Whiff! The Revolution of Scent Communication in the Information Age

Enter Transparent Packaging, Inc., a Canadian company which pioneered clear folding carton converting technologies and has now introduced the Clear Scented Box which adds microencapsulated fragrance to packaging graphics.

Transparent Packaging offers an example of a hair care product with a picture of a girl on the bottle, whose hair could be rubbed to reveal the smell of the product. In other words, the packaging is made to smell like the product inside. The aroma experienced by the consumer is just an imitation of what is really in the package, not the product itself.

In today’s sagging economy, this multisensory packaging approach might just provide the edge to separate the winners from the losers on those overcrowded supermarket aisles. Studies show that consumers are 80% more llikely to purchase a product which he/she can both see and smell.