New Baby Smell!

Although they’re not making a stink about it (the added feature is not mentioned anywhere at their site), at least a couple of bloggers have been pleasantly surprised to find that Babies ‘R’ Us has spiced up their gift cards for this holiday season with the addition of scent!

“Did you know you can get scented gift cards at Babies R Us?” raves Jen at Honest Planet. “I didn’t either, and didn’t realize that it was scented until I got it home and was sorting through everything, and I was like, ‘What’s that yummy lavender smell?’ The whole front of the card is like a scratch-n-sniff!”

Guy Richards is likewise pleased with the new innovation. “Babies”R”Us is now placing scent on their gift cards. What a great idea. It makes the women’s pocketbook smell great and triggers a memory connection that keeps the brand in the forefront of the mind.”