Peter Alexander teams with AirAroma!

Australian sleepwear designer Peter Alexander, famous for turning ho-hum flannel pyjamas into fashion statements, has joined the scent marketing revolution by teaming with the global scent marketing experts at Air Aroma. Six of the Peter Alexander outlets in Australia, as well as stores recently opened in California, will now use Air Aroma’s patented diffusion technology to create a multi-sensory shopping experience for their customers. Throughout the day at these locations, four perfume-quality fragrances will be alternately diffused, perfectly complimenting the creative visual merchandising and uplifting music already in place at the Peter Alexander storefronts.

Congratulations, Peter! We at Whiff! can’t imagine a sweeter way to celebrate your “20 years of sleeping around”!