Prolitec is “Adding Sense” to Adergy

Congratulations from the Whiff-Guys to our friends at Prolitec on being selected by Adergy, a value-added reseller of Trusonic digital audio messaging and music services to food retailers, as its technology solution provider for scent marketing and odor remediation services to the supermarket and convenience store industries.

Under the agreement, the Florida-based Adergy will market Prolitec’s services to the 26 chains it currently serves in 34 states, as well as new accounts in the supermarket and convenience store sectors. This will augment the company’s current programs that utilize Trusonic Internet transmission technology to provide retail food clients with in-store music, customized location-specific messaging, and national and local advertising.

Milwaukee-based Prolitec’s technologies will be introduced to the supermarket and convenience store sectors through Adergy’s newly formed Adding Sense Division. The relationship may also open new opportunities for Prolitec with certain non-food retailers, adding to its existing scented marketing retail programs.

“After careful consideration of the Prolitec technology advantage over all competing providers in the marketplace, we decided to partner with Prolitec to offer the best sensory marketing solution and the best value to our clients,” said Adergy President John Greenfield. “For those retailers aware of the tremendous power scent brings to strategic brand building, Prolitec’s services provide a key marketing tool in the most competitive retailing environment in decades. With Prolitec’s flexible technologies, scent can be strategically utilized to enhance the appeal of the overall store, key departments or specific products. The opportunities are numerous.”

The Adding Sense Division will also market Prolitec’s odor remediation technologies, with potential applications in the supermarket and c-store sectors including restrooms and trash storage areas.

“We are pleased to be partnering with Adergy to pursue new growth opportunities for our technologies in the fertile supermarket and c-store sectors,” said Roger Bensinger, Executive VP of Marketing at Prolitec. “With this new capability, Adergy effectively becomes the one-stop source for food retailers for digital music and messaging, scented marketing and odor remediation. We see great synergies here.”