Real Fashion Scents!

There was something new in the air at Fashion Week 2009. Thanks to the creative noses at ScentAir, the goth feather & leather stylings of Rodarte’s 2010 line hit the catwalk in a multisensory orchestration of sight, sound and scent.

Produced and directed by Alexandre de Betak of Bureau Betak, the show engaged its audience at the Gagosian Gallery before the lights came up with billows of smoky fog and a smoldering woodsy fragrance produced by ScentAir’s patented ScentWaves technology, which uses a dry-air technology that releases fragrance without sprays, aerosols or heated oils.

A complete video of the show - minus the olfactory element - is available on www.rodarte.net.