Scent Branding Predicted to Gain Momentum

WebucationAustralia.com has released its “10 favorite Internet marketing predictions for 2010 as submitted by the MarketingExperiments community” and the Whiff-Guys are pleased to note that a prophecy by our pal Tracy Pepe at Nose Knows Consulting made the cut:

“I predict impressive brand scent campaigns within 10 to 14 months for Canada. Europe, specifically London, has already gained strength and Spain is not far behind. The USA will join in within 16 to 18 months and will push the trends. Watch and smell, people! Social media may be considered strong but you never forget a smell. The impression of social media lasts less than a second or until the next blog shows up.”

If we might presume to toss in our 2-scents, the Whiff-Guys are certain that Tracy’s prediction is right on the nose.