Scent Marketing with DVDs

Advertisers looking to combine the efficiency of the CD and DVD with the effectiveness of scent marketing, look no further. CD Digital Card’s new Rub & Smell Discs are coated with a transparent varnish which releases any scent “from fresh fruit and flowers to coffee and pizza,” allowing marketers to give consumers a tantalizing sniff of the product being pitched on the disk.

Through a vastly superior version of the Scratch ‘n’ Sniff technology of the 1970s known as micro-encapsulation, the disk surface remains dormant until rubbed, then releases a scent which dissipates in seconds and waits to be rubbed again (readers of Whiff! who have rubbed the book’s cover and taken a sniff have experienced micro-encapsulation–the Whiff-Guys practice what they preach!).

A lengthy list of Stock Scents and suggested uses covers the bases from apple for Mac retailers and leather for car dealerships to gingerbread for bakeries and peaches for fruit stands, but retailers who don’t find the perfect signature scent for their product’s marketing CD/DVD are invited to either supply their own or request a custom blend.