Scent System DOUBLES Trade Show Traffic

The Ojai Cook, a citrus condiment company widely known for its “Lemonaise” line, experienced record crowds in their booth at the recent Fancy Food Show in San Francisco by using new scent technology. “The number of people to come by my booth more than doubled,” says Joan Vogel, owner of The Ojai Cook. The scent of oranges wafted from the ScentAir scent system and drew record crowds. Everyone was constantly commenting on how great my booth smelled.” Vogel added that, in the five years she has attended these trade shows, nothing has drawn more people interested in her products than the smell of citrus. “This is the best marketing tool I have ever seen. Now we are planning on using this scent technology in grocery stores at point of purchase.”