Scentsational Greetings: Sniffing for a Cure

Greeting card company Scentsational Greetings, in observance of National Breast Cancer Awareness month, has released its Ocean Breeze scented cards, designed to evoke peace and serenity and lift the spirits of those most in need. Partnering with non-profit organization The City of Hope and the Susan G. Komen Foundation, Scentsational Greetings will donate a portion of the proceeds from each wholesale purchase to breast cancer research throughout the months of October and November.

Founded by entrepreneur and scent-lover April Seals-Partner, the innovative company utilizes rub ‘n’ sniff micro-encapsulation technology to combine the science of scent with the personal connection of a greeting card. The Scentcology line, which includes such olfactory delights as chocolate, rose, lemon, and gingerbread or pine for holiday well-wishers, includes a scent definition on the back of each beautifully illustrated card explaining the positive effects of each individual scent.

“Americans have a passion for scented products,” says Seals-Partner, who came up with the idea of a scented greeting card company following the success of her chocolate fountain rental company in Southern California. “My clients always raved about the scent of our Belgian chocolate. I thought about how nice it would be to send them a thank you card with the same scent.” When a search of existing greeting card racks bore no results, she took on the task herself, and a new company was born.

Scentsational Greetings was recently selected to participate in the 2008 National Stationery Shows Best New Product Display, and Seals-Partner couldn’t be more pleased. “I am extremely happy with the reception Scentsational Greetings has received so far by consumers and the industry. We look forward to an extremely successful charity campaign.”