The Cadillac of Men’s Cologne

Fresh from its controversial cruise through bankruptcy court, General Motors has shifted into the endorphin branding™ era with “Cadillac: The New Fragrance for Men.”

The Cadillac fragrance line - which includes a spray, aftershave lotion, deodorant stick, and hair & body wash - was developed by the Dubai-based Beauty Contact Inc. which announced yesterday that it will launch the fresh grapefruit/camomile/geranium/tarragon/cinnamon line this fall to commemorate the brand’s 100th anniversary.

“Cadillac, the new fragrance for men is part of the recent Cadillac renaissance: Hot new products and redesigns that capture the mantra of life, liberty and the pursuit,” said Beauty Contact director Alwyn Stephen. “Our fragrance is a relevant extension of the Cadillac lifestyle.”