The New Smell of an Old Favorite

For many of us, one of the most indelible nostalgic triggers of all is the smell of Play-Doh. So widespread is this olfactory fascination that, to celebrate Play-Doh’s 50th anniversary in 2006, Demeter Fragrance Library created a limited-edition fragrance inspired by the distinctive odor of the colorful clay. This fact is not lost on the innovative entrepreneurs at The Play Clay Factory, creators of “The World’s Best Play Dough!”

Available in seven fruity fragrances, each roll of Play Clay takes deliberate aim at capturing that scent branding phenomenon which was merely a welcome side benefit for makers of the original Play-Doh. And if you’re concerned that appealing aromas like blueberry, grape, and sour apple might entice your children to munching-on rather than sculpting-with the smelly substance, no worries. Play Clay is both non-toxic and, as an added precaution, imbibed with a distinctively “yucky” taste to discourage sampling.