The Sweet Scent of Singapore
October 7, 2009
Congratulations to our friends at ScentAir on their expansion into Singapore!
ION Orchard, a thriving luxury shopping experience in the heart of Singapore’s vibrant retail scene, has enlisted ScentAir and its Singapore distribution partner AllSense to design the signature scents for its 640,000 square foot mall, known for its holistic, multisensory approach.
“Our vision for ION Orchard was to create an experience – an icon fitting of its unmatched location at the gateway to one of Asia’s most vibrant shopping strips,” said Ms. Soon Su Lin, Chief Executive of Orchard Turn Developments. “True to the multisensory experience promised to guests, the mall will offer customized ION Orchard Signature scents ensuring a complete and engaging experience to any visitor.”
In addition to the ION Orchard Signature scents, fragrances such as White Tea and Thyme, Tropical Spice, Fresh Apple, Sandalwood Fire and Baby Powder are used subtly throughout the mall through ScentAir’s HVAC, in-ceiling and portable ScentWave systems.
“ION Orchard is leading the way in redefining the retail experience,” said David Amaral, Vice President of International Business for ScentAir. “We are excited to be a part of this breakthrough retail concept in such a vibrant international market.”




Comments
Got something to say?