This Teddy Bear is a Breath of Fresh Air!

What could be more soothing to a cranky-fatigued baby than a plush cuddly teddy bear? An aromatherapeutic plush cuddly teddy bear!

Lulabie®, a new brand emphasizing the importance of family rituals in daily routines for their children’s emotional balance and well-being, has just launched its first collection, the Lulabie® Aromatherapy Teddy Bears. The fuzzy little critters come in a variety of colors and are scented with a special “sleep well” formula including lavender oil, orange, thyme, and cardamon. A patent-pending scent technology creates a slow and constant release of the fragrance, allowing your little tyke to enjoy months of sweet dreams, and refills are then available so you can refresh the scent without replacing the bear your baby will no doubt have bonded with.

Lulabie®, winner of the prestigious 2009 Jury’s Award for Toy of the Year in Europe, is part of the Scent A Brand group, which develops high quality applications of long-lasting scented products. The Lulabie® bear gift sets retail for $29.95 and are available online at www.walmart.com and www.target.com.