This Train Station Smells…Yummy!

A new advertising display being tested in Tokyo may have commuters hitting the subway for a breath of fresh air.

The “Scent-emitting LCD Display System,” developed by NTT Communications Corp, is a 42-inch LCD display equipped with a scent-sprayer that emits tempting aromas which correspond with the on-screen imagery geared to lure hungry passers-by into grabbing one a coupon book advertising local restaurants. Testing on the effectiveness of the digital signage began on July 18 in the Tokyo station and will continue through August 1.